Alyssa's career began with Stitch Fix, a personal styling service, where she worked in social media marketing. She then joined the Communications Department at Comal Independent School District, serving in that role for three years before bringing her expertise to the Chamber in April 2020.

Alyssa grew up in New Braunfels, Texas and is a graduate of Canyon High School where she met her now husband John Wylie Coker. She attended the University of North Texas in Denton, receiving her Bachelor of Business Administration in Marketing.

Beyond her professional commitments, Alyssa is deeply involved in the community. She is a member of the New Braunfels Jaycees, where she has served on the board, and she also serves as a board member for the United Way of Comal County.

Alyssa and her husband have been back in New Braunfels together since 2015 and enjoy living the good life NBTX has to offer. She and her husband love playing board games with friends, trying new foods, and hoping around local businesses. You'll likely find them in Gruene or Downtown with their son Wesley in tow.

Alyssa Coker