The New Braunfels Hispanic Business Alliance is a dedicated committee within the New Braunfels Chamber, committed to fostering growth, empowerment, and education within the local Hispanic community. One of the flagship initiatives of the HBA is the Dia de los Muertos Festival.

At the heart of our mission is the belief that education is a powerful tool for personal and community advancement. To support this, funds raised through the Dia de los Muertos Festival are channeled into a scholarship program benefiting high school seniors in the area. These scholarships are designed to alleviate the financial burden of pursuing higher education, making academic aspirations more accessible for deserving students.

By actively participating in the Dia de los Muertos Festival and supporting the HBA's initiatives, individuals and businesses contribute directly to supporting local high school seniors. 

Eligibility guidelines

1. Any senior attending high school in New Braunfels or Comal ISD attendance boundaries are eligible to apply for this scholarship.
2. The student must plan to attend a college, university, or trade school in Texas and take a minimum of 12 hours in the semester.
3. The student must have an overall “B” average or above.