Our priorities

2025 Theme: Water Finds a Way

Chair of the Board: Terri Adams

Priority 1

Heritage and progress

Priority 2

Business and community

Priority 3

Support and advocacy

Objectives & Key Results

Inspire community collaboration & partnership

Complete the 3rd annual Intercity Visit
Finalize rebranding initiatives
Nuture the Dia de los Muertos event into a standalone nonprofit

Advance effective public policy

Secure funding for TSTC State appropriation requests
Develop and adopt a local policy agenda
Form an SH 46 Corridor Task Force

Implement Confluence strategic plan

Through the EDF complete a mid-course review of the Confluence strategy
Operationalize components of childcare study
Operationalize components of entrepreneurship study

Generate economic development through tourism

Increase visitation and overnight stays year-over-year
Gain approval of a Tourism Public Improvement District
Secure Qualified Hotel Project designation

Grow revenue

5% annual growth in membership dues gross revenue
Grow sponsorship new revenue by 10%
Renew EDC contract

Operate a world class Chamber

Fully implement CFObydesign technology recommendations
Complete a staff compensation study and management plan
Complete working demo of digital Honors Hall
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