We're a membership organization representing more than 1,600 local businesses. We assist in administering tourism marketing, job recruitment and retention for the community through professional services contracts with the City of New Braunfels and Comal County. We  work to strengthen the local economy, advocate for our members and the community, advance community excellence, and deliver value to our members.

Vision statement

To ensure a vibrant and prosperous community for future generations.

Mission statement

To promote the civic and commercial progress of the area.